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Monday, March 10 • 3:30pm - 4:30pm
The Middle East’s Social Media Underground

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As a product of a conservative society, the Arab youth found social networking services like Twitter and Facebook great tools to challenge the status quo and shake things up. However, since public and private personas are very different things in the Middle East, they needed to find a space where they could be true to themselves without being exposed to scrutiny.
So they went underground.
This panel will describe how the local youth has found ways to navigate through the limitations imposed by government censorship and the social requirements of their conservative society, creating thriving private social networks that help them to share, communicate freely and define themselves as individuals.
We will also discuss the opportunities that this unique online ecology creates and why it is a precursor of things to come in other markets.

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avatar for Guilherme Rangel

Guilherme Rangel

Exec Creative DirGyroAn ex-army officer, Gui Rangel started his career in the faraway land of Brazil during the swinging 90's where he worked for local powerhouses such as Fischer America and TBWA\BR and did iconic work for clients such as Bic Pens, Absolut Vodka and Mars. He moved... Read More →

Monday March 10, 2014 3:30pm - 4:30pm
Austin Convention Center, Room 6AB 500 E Cesar Chavez St