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Tuesday, March 11 • 11:00am - 12:00pm
Measure This; Change the World

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Authenticity and deception - two constructs at the root of all interest in social media. Am I credible online? Am I really engaging my audience? How can I weed out fakes and troublemakers? How can I identify valued long-term customers?
With many metrics to add, subtract, and multiply, successful marketers, entrepreneurs, and analysts are doing so 'til the cows come home. Meanwhile social scientists take an opposite approach, testing 1-2 correlates of a given metric in carefully controlled settings. It’s time to bridge these worlds. This panel presents findings and tips from scientific investigations with practitioners on counterpoint discussing how the theoretical rubber meets the real world road.

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avatar for Cindy Chung

Cindy Chung

Sr Research ScientistIntelCindy K. Chung received her Ph.D. in Social and Personality Psychology at The University of Texas at Austin where she held a research position before joining Intel. Her research is focused on the quantitative assessment of personality, psychological states... Read More →
avatar for Jeff Hancock

Jeff Hancock

Full ProfessorCornell UniversityJeff Hancock is a Full Professor in the Departments of Communication and Information Science, where he is co-Chair, and he is the co-Director of Cognitive Science at Cornell University. He is also the Associate Editor of the journal Discourse Processes... Read More →
avatar for Kate Niederhoffer

Kate Niederhoffer

FounderKnowable ResearchFounder: Knowable Research. Co-founder, Sooth. Previously: Strategy, Dachis Group; Measurement Science, Nielsen Company; BuzzMetrics. Passionate about bridging business and psychology. Specialties: social psychology, text analysis, social intelligence tech... Read More →

Tuesday March 11, 2014 11:00am - 12:00pm CDT
Sheraton Austin, Capitol EFGH

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