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Monday, March 10 • 12:00pm - 12:20pm
Loyalty 3.0: Big Data + Motivation + Gamification

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Nearly everything we do is being mediated by technology, and that has turned us all into "walking data generators" - each individually throwing off exponentially more data than we were a decade ago. How can business owners and designers take that data and use it to design more engaging and compelling experiences, as well as motivate action, behavior change, and loyalty?
This session will explore how designers are starting to take advantage of this new abundance of user activity data by combining it with the latest understanding of human motivation and the data-driven motivational techniques that video game designers have honed and refined over the last 40 years. After reviewing the fundamentals of motivation and gamification, we'll review case studies spanning consumers, employees, health, sports, and education.

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avatar for Rajat Paharia

Rajat Paharia

Founder & Chief Prod OfficerBunchballWidely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation... Read More →

Monday March 10, 2014 12:00pm - 12:20pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

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