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Saturday, March 8 • 11:00am - 12:00pm
The Latino Digital Landscape: Insights & Solutions

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By 2050 Hispanics will be 1/3 of the U.S. population. The assumption is that the digital divide will become non-existent or even reversed as more Latinos become digitally dependent. Since 2009, the number of Latinos online and that own mobile technology has dramatically increased; yet, only 1% of U.S. overall marketing dollars are allocated to target this desirable population. Our panel brings in experts from Hispanic digital content creators and marketers to explore the divide between the investments and commitments being made in digital to reach the Latino audience and how to challenge investors, organizations, media creators, agencies and startups to commit to digital. Digital is already set to be the fastest growing medium to target Latinos this decade but the ROI in the digital landscape has yet to be effectively quantified. The lack of real measurement, coupled with the need for more viable digital content outlets and creators is partly to blame for the lack of investment.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com

avatar for Kety Esquivel

Kety Esquivel

VPFentonKety leads the digital practice for Fenton’s Western region. Her commentary has been featured in stories for the Wall St. Journal, HITN, PBS, CNN, Televisa and Univision. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She spent 3... Read More →

Ana L Flores

FounderLatina Bloggers ConnectAna Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, Ana co-founded the award-winning online community, SpanglishBaby, which has become a movement... Read More →
avatar for Mitch Kapor

Mitch Kapor

PartnerKapor CapitalMitch Kapor has been a pioneer in information technology for more than 35 years as an entrepreneur, software designer, and investor. He is most widely known as the founder of Lotus Development Corporation and the designer of Lotus 1-2-3, the "killer application... Read More →

Saturday March 8, 2014 11:00am - 12:00pm CST
Holiday Inn Town Lake, Lantana Ballroom

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