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Tuesday, March 11 • 11:00am - 12:00pm
From Human-Centered to Life-Centered Design

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As designers, whether we’re creating packaging, products, or places, we usually think first of human purpose and pleasure. Nature’s elegance inspires us with beautiful forms, folds, spirals, patterns, shapes, layers, materials and colors—immeasurably enriching human imagination. But three current opportunities in design prompt us to also seek guidance from nature: environmental impact, complex systems, and new technologies for making.
We have been taking a broad look at how the explosion in biological knowledge can be informative for design in regards to these three different opportunities. In this sense we tend to talk about ‘nature’ as encompassing all living organisms on earth, their interactions, behaviors, systems, and incredible diversity. We are excited about how looking to nature can change not only what we create but also the way we think, and the way we make.

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avatar for Jane Fulton Suri

Jane Fulton Suri

Partner & Chief Creative OfficerIDEOJane Fulton Suri is a Partner and Chief Creative Officer at IDEO. As such, she’s responsible for evolving excellence in content and craft, human insight, and design thinking in service of clients worldwide. Jane came to IDEO with a background... Read More →

Tuesday March 11, 2014 11:00am - 12:00pm
Omni Downtown, Capital Ballroom 700 San Jacinto

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