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Saturday, March 8 • 1:15pm - 1:30pm
How Hyper-Developing Markets Are Kicking Our Ass

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This isn’t a pessimistic rant about the lagging US economy, sad projections for domestic innovation, or lamentation of our declining cultural influence as a country. Instead, it is a celebration of all the cool, rad and groundbreaking work that is emanating from countries like Brazil, Russia, India, China, Malaysia, South Africa and other so-called developing nations.
Come find out how a vodka brand powered a bank, or how a billboard solved a local water crisis, and a soccer team saved thousands of lives.
Fast-paced and illustrated with case studies that have revolutionized marketing and advertising, Max's presentation is more cultural adventure than marketing speech.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22858

Speakers
avatar for Max Lenderman

Max Lenderman

PrincipalSchoolA pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.



Saturday March 8, 2014 1:15pm - 1:30pm CST
Austin Convention Center, Ballroom E

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