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Tuesday, March 11 • 12:30pm - 1:30pm
Getting to Why: Great Brands Create Great Experiences

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Are you a mobile company, or a software company? An advertising company, or an analytics company? In today’s world, it just doesn’t matter. We don’t ask great brands what they are because we already believe in why they are.
Every technology company -- large or small -- is looking to create a lasting brand. The question is how? The key is understanding what makes you relevant, what delights your users, and why they should come back. Then you’re not just creating a product, but an experience that can be replicated many times over.

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avatar for Kathy Savitt

Kathy Savitt

CMOYahooKathy Savitt is Chief Marketing Officer, where she is responsible for Yahoo's branding and marketing worldwide.

Tuesday March 11, 2014 12:30pm - 1:30pm
Hilton Austin Downtown, Salon E 500 E 4th St

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