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Monday, March 10 • 5:00pm - 6:00pm
How Jane Austen Conquered Social Storytelling

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Kids today don’t care about old, moldy literature. Girls don’t watch web video. Social media is only good for brands who want to engage their customers. ALL LIES! The Emmy Award-winning series "The Lizzie Bennet Diaries' compiled over 40 million YouTube views, hundreds of thousands of followers over dozens of different social sites, and a record-breaking Kickstarter campaign that were all part of the story in a year-long modern adaptation of Pride and Prejudice. All with a marketing budget of zero. In the process, the fictional in-story corporation Pemberley Digital has become a real-world company producing more immersive social story experiences. Come hear from the team behind one of the most popular independent social story franchises of all-time, about how they pulled it off and what they have planned next.

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Monday March 10, 2014 5:00pm - 6:00pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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