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Wednesday, March 12 • 5:00pm - 6:00pm
Hip Hop: From Mixtapes to the Cloud

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Snoop Dogg, Public Enemy & Lil Wayne have all posted content on web platforms, and now we’re seeing up-and-coming rappers like Death Grips and Angel Haze use these mediums to engage with fans all over the world as well. But what are the advantages/disadvantages with the end of the traditional mixtape era? Learn about old-school methods used by hip hop artists for promotion and distribution and how those methods became a blueprint for the way they use the digital platforms of today. 

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Nathan Olivarez-Giles

Asst News Ed, TechnologyThe Wall Street JournalNathan Olivarez-Giles covers technology as a part of the The Wall Street Journal's San Francisco bureau. In addition to writing, he shoots photos and video, and does a bit of editing too. Before joining the Journal in 2013, Mr. Olivarez-Giles... Read More →

Ted Suh

Head of Music PartnershipsSoundCloudTed Suh is the Head of Music Partnerships at SoundCloud, the world's leading audio platform. Ted is responsible for building, managing and growing partnerships with music partners, such as record labels, music publishers and artists.

Wednesday March 12, 2014 5:00pm - 6:00pm
Austin Convention Center, Room 17B 500 E Cesar Chavez St

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