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Monday, March 10 • 9:30am - 10:30am
Millennial vs. Brand Meet Up

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Is your “always on” made by those who are actually always online? Or is it made by the same folks who tried to newsjack the Harlem Shake two weeks after digital natives moved on to something more interesting? Perhaps it’s time to bring in the experts. That’s what we did. We got digital natives from Austin Community College and Hackney Community College. They met with three CMOs and agreed to solve the CMO's critical business problem their way - tech first, millennial first, culture first. Lessons learned: it's about authenticity and brutal honesty. It’s about speed to market and ripping up agency processes and starting again. Don’t pretend to “get” Millennials. Just get them in and get on with it. At this meet-up you will meet the CMOs to hear about their experiences first hand. You will get to experience the Millennials solutions and find out how breaking all the rules leads to rule defining answers. It's networking, the Millennial way.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25452

Speakers
avatar for Jon Burkhart

Jon Burkhart

Head of Social ContentReal-Time Content LabsJon Burkhart started the world’s first blog dedicated solely to real-time marketing in 2010 and co-authored (with Grant Hunter) a book on real-time marketing called Newsjacking: The Urgent Genius of Real-time Advertising published by Thames... Read More →
NP

Nadya Powell

Managing Dirmry.com/Innovation Social10 years on The Board at www.thisisdare.com heading up Innovation and Social mean I know how to create disruptive content, tools and services. Not through the age old pairing of Planner and Creative. No, by working with affiliations such as www.shellsuitzombie.com... Read More →



Monday March 10, 2014 9:30am - 10:30am
Driskill Hotel, Citadel 604 Brazos St

Attendees (0)