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Saturday, March 8 • 3:30pm - 4:30pm
Mobile Loyalty Lifecycle: A Battle for Screen-Time

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ATTENTION: Priority Seating is available for this session. To take advantage of this opportunity, you will need to have a valid SXSW badge, and an activated SXsocial account. To get your priority seating, please go here: https://sup.sxsw.com/schedule/IAP26670
From acquisition to loyalty, mobile impacts every stage of a customer's relationship with your brand. With the world’s information at their fingertips, the battle for consumer attention has never been greater. Companies who are winning the battle for screen-time have learned how to acquire, engage, retain and grow their mobile audience. This mobile loyalty life cycle requires a greater focus to earn and keep a position on consumers’ mobile devices.
How does the mobile loyalty life cycle fit into an overall marketing mix?
What mobile loyalty outcomes should you be working towards?
What experiences and initiatives are winning over the battle for screen-time?
Sponsored by Urban Airship.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26670

Speakers
avatar for Michael Griffith

Michael Griffith

Dir, User ExperienceBottle Rocket AppsMichael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.
avatar for Chris Marley

Chris Marley

Mobile Program MgrREI
avatar for Alyssa Meritt

Alyssa Meritt

Digital StrategistUrban AirshipAlyssa Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur.
avatar for George Mudie

George Mudie

Director of DigitalNews Uk & IrelandAs the Director of Digital for News UK and Ireland, George is responsible for bringing together digital product management, delivery and software engineering for The Times, The Sunday Times and The Sun newspapers.



Saturday March 8, 2014 3:30pm - 4:30pm
Wanderlust, Wanderlust 206 E 4th St

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