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Friday, March 7 • 3:30pm - 4:30pm
Building Your Startup with the Crowd's Help

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Building a startup is hard. Really hard. It's a whirlwind experience that requires boldness to win in today’s market.
The latest technology companies understand what it takes to win and are adapting their go-to-market strategies accordingly. They’re infusing “the crowd” of potential customers into every stage of the startup journey – from researching their market and beta testing to launch and post launch marketing activities. And they’re doing it in the unlikeliest of markets – B2B technology.
This shift represents a change in not only the types of businesses that are and will emerge in the future, but how those businesses go to market, build advocates, and foster a sense of community around their products and services.
This panel will explore new routes to market technology companies are taking, how they’re tapping the crowd to help, and the impact a “social first” strategy can have on the next wave of technology companies.
Sponsored by Spiceworks.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27010

Speakers
avatar for Susan Etlinger

Susan Etlinger

Industry AnalystAltimeter GroupSusan Etlinger is an industry analyst at Altimeter Group, where she works with global companies to develop both social media listening and measurement strategies that support their business objectives. Susan has a diverse background in marketing and... Read More →
avatar for Tad Hunt

Tad Hunt

Co-Founder & CTOExabloxMr. Hunt has more than 16 years of experience in information technology. Before embarking on Exablox, Tad was Principal Engineer at Entrisphere (later acquired by Ericsson), a last mile telecom technology startup, from inception through acquisition by Ericsson... Read More →
avatar for Todd Krautkremer

Todd Krautkremer

VP, Sales & MktgPertinoTodd Krautkremer is VP Sales & Marketing at Pertino, his 5th tech start-up. Pertino is reinventing networking for the cloud era by enabling any size business to setup an secure, enterprise-class network in the cloud in minutes and pay a low monthly subscription... Read More →



Friday March 7, 2014 3:30pm - 4:30pm
Hilton Austin Downtown, Salon E 500 E 4th St

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