Building a startup is hard. Really hard. It's a whirlwind experience that requires boldness to win in today’s market.
The latest technology companies understand what it takes to win and are adapting their go-to-market strategies accordingly. They’re infusing “the crowd” of potential customers into every stage of the startup journey – from researching their market and beta testing to launch and post launch marketing activities. And they’re doing it in the unlikeliest of markets – B2B technology.
This shift represents a change in not only the types of businesses that are and will emerge in the future, but how those businesses go to market, build advocates, and foster a sense of community around their products and services.
This panel will explore new routes to market technology companies are taking, how they’re tapping the crowd to help, and the impact a “social first” strategy can have on the next wave of technology companies.
Sponsored by Spiceworks.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP27010