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Monday, March 10 • 11:00am - 12:00pm
Disrupting the Scene: Place-Based & Digital Ads

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We’ve grown accustomed to ads as part of our lives. But what if they could do more? What if they served a purpose, through form AND function. Several ads have been making waves for responding to their environments and viewers. The ANAR Foundation, a child-advocacy organization, used lenticular printing to tailor one message to adults and a different message to children via a single outdoor advertisement. Beats By Dre showcased the new Beats headphones in a Times Square takeover. People had their photo taken wearing the headphones and were featured throughout the famous landmark via multiple digital billboards.
These ads are more than just good ideas; they are part of the new frontier of place-based and digital advertising. Organizations and agencies can now use physical design elements to demonstrate and produce the results they are advocating. Likewise, digital ads can use mobile tracking to transform the kinds of messages consumers see. The sky may not be the limit, after all.

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avatar for Beth Ellard

Beth Ellard

EVP, MediaAd CouncilAs Executive Vice President of Media, Beth Ellard oversees the media function for The Ad Council, securing $1.5 billion in donated media support annually for the organization’s 50 national public service campaigns. To this end, Beth is chiefly responsible for... Read More →
avatar for Ashley Giombetti

Ashley Giombetti

Media DirAd CouncilAs Director of National Accounts, Ashley Giombetti manages the Ad Council’s relationships with over 50 U.S. media partners including television, print, digital, radio, out-of-home and emerging media. In her role she is responsible for securing donated media on... Read More →
avatar for Ranvir Gujral

Ranvir Gujral

CEOChuteRanvir is the co-founder and CEO of Chute, a complete visual marketing automation platform for brands, publishers and agencies to create media-rich stories through fan and brand powered media. An entrepreneur in spirit, Ranvir is the previous co-founder of LifeGrams Corporation... Read More →
avatar for David Krupp

David Krupp

CEOKineticAs CEO of Kinetic U.S., David leads the development and implementation of effective communications with consumers on the move by overseeing new business development, supervising agency relations and managing the agency strategic direction. Kinetic is focused on delivering... Read More →
avatar for Tim Nudd

Tim Nudd

Sr EditorAdweekTim Nudd is senior editor for creative for Adweek. He began writing for Adweek in 1997 and has run its popular daily blog, AdFreak, since it launched in 2004. Tim also writes a weekly column for the magazine called The Spot, in which he deconstructs a major TV commercial... Read More →

Monday March 10, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 9ABC

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