We’ve grown accustomed to ads as part of our lives. But what if they could do more? What if they served a purpose, through form AND function. Several ads have been making waves for responding to their environments and viewers. The ANAR Foundation, a child-advocacy organization, used lenticular printing to tailor one message to adults and a different message to children via a single outdoor advertisement. Beats By Dre showcased the new Beats headphones in a Times Square takeover. People had their photo taken wearing the headphones and were featured throughout the famous landmark via multiple digital billboards.
These ads are more than just good ideas; they are part of the new frontier of place-based and digital advertising. Organizations and agencies can now use physical design elements to demonstrate and produce the results they are advocating. Likewise, digital ads can use mobile tracking to transform the kinds of messages consumers see. The sky may not be the limit, after all.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP24084
