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Monday, March 10 • 9:30am - 1:30pm
Transformational Design: Beyond UXD

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP21585
Welcome to a workshop on Transformational Design: design that transforms human experience and culture in new and meaningful ways.

Many existing User Experience Design (UXD) techniques urge you take design cues from users before designing. But as Ford famously summed up: “If I asked people what they wanted, they would have told me a faster horse!” In this workshop we launch an alternative: a new design that shows how to transform experience by playing an exploratory process of exchange and discovery.
In this workshop we introduce three techniques: The Four Foundations of Mindfulness, the Experience Canvas, and the Transformational Design Game. Using these techniques you will learn how to express experiential phenomena such as feelings, sensations, emotions, and habits. Then working collaboratively you will harness these expressions of experience to develop an open-ended design process that can elevate your everyday work and practice.
[9:30-10:00]
Daniel Rosenberg, PhD Candidate at MIT, will begin the session with a talk titled: Beyond UXD: Transformational Design.
[10:00-10:30]
Exercise 1: Four Foundations of Mindfulness + Introduction to the Experience Canvas
[10:30-11:00]
Christine Outram, Associate Director of Invention at Deutsch LA will give the talk: Transformational Design in Everyday Work and Practice, Challenges and Opportunities

[11:00-11:15]
Break

[11:15-11:45]
Game Phase I: Expressing experience using the Experience Canvas.
[11:45-12:30]
Game Phase II: Reframing the experience of others through drawing, making and/or acting
[12:30-1:00]
Game Phase III: Observing transformation: exchanging designs and observing each other’s experience
[1:00-1:30]
Reflection and Conversation
Prerequisites:
- None.
What to Bring:
- If possible, participants should bring colored markers/pencils/crayons in the following colors: yellow, blue, green, black, green, and red.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21585

Speakers
avatar for Christine Outram

Christine Outram

Assoc Dir of InventionDeutsch LAChristine has been called a "Digital Swiss Army Knife," but that's only half the story. As the Associate Director of Invention at Deutsch LA, she leverages her expertise in architecture, design, and computing to produce physical products and digital... Read More →



Monday March 10, 2014 9:30am - 1:30pm
AT&T Conference Center, Classroom 103 1900 University Ave

Attendees (0)