An artist and producer spend weeks, sometimes months, working on a record, but what happens to it between mastering and the consumer? Grammy award winning producer/mixer Andrew Scheps (Black Sabbath, Adele, Red Hot Chili Peppers) explains it all, from digital audio sample rates, lossless and lossy encoding, to digital download and streaming options; and most importantly, what they all sound like and why the artist should care. There will be a professional playback system and a wide variety of listening material from all of the currently available digital music outlets so you can hear for yourself.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_MP991000
