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Friday, March 14 • 2:00pm - 3:00pm
Lost In Translation

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An artist and producer spend weeks, sometimes months, working on a record, but what happens to it between mastering and the consumer?  Grammy award winning producer/mixer Andrew Scheps (Black Sabbath, Adele, Red Hot Chili Peppers) explains it all, from digital audio sample rates, lossless and lossy encoding, to digital download and streaming options; and most importantly, what they all sound like and why the artist should care. There will be a professional playback system and a wide variety of listening material from all of the currently available digital music outlets so you can hear for yourself.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_MP991000

Speakers
avatar for Gavin Lurssen

Gavin Lurssen

Pres, Mastering EngineerLurssen MasteringSince 1991, Gavin has established himself as a prominent mastering engineer in the industry having earned 3 Grammy Awards including 2 for Album of the Year for “O Brother, Where Art Thou?” And Alison Krauss/Robert Plant’s “Raising Sand... Read More →
avatar for Andrew Scheps

Andrew Scheps

FounderTonequake Records


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