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Friday, March 14 • 2:00pm - 3:00pm
Lost In Translation

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An artist and producer spend weeks, sometimes months, working on a record, but what happens to it between mastering and the consumer?  Grammy award winning producer/mixer Andrew Scheps (Black Sabbath, Adele, Red Hot Chili Peppers) explains it all, from digital audio sample rates, lossless and lossy encoding, to digital download and streaming options; and most importantly, what they all sound like and why the artist should care. There will be a professional playback system and a wide variety of listening material from all of the currently available digital music outlets so you can hear for yourself.

View official listing on sxsw.com

avatar for Gavin Lurssen

Gavin Lurssen

Pres, Mastering EngineerLurssen MasteringSince 1991, Gavin has established himself as a prominent mastering engineer in the industry having earned 3 Grammy Awards including 2 for Album of the Year for “O Brother, Where Art Thou?” And Alison Krauss/Robert Plant’s “Raising Sand... Read More →
avatar for Andrew Scheps

Andrew Scheps

FounderTonequake Records

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