A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, they can now have instant discussions with some of the most powerful media people in the world. Of course, this begs us to wonder what boundaries—if any—exist and how these conversations can be used to market a publication. As technology progresses, the curtain continues to be drawn giving readers access to once exclusive worlds, from fashion to politics to sports. This panel will touch on the evolution of the traditional print world, the celebrity and power of writers and the fostering of young talent discovered through digital means.
View
official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP23937
