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Monday, March 10 • 3:30pm - 4:30pm
The Power of Socially Connected Editors in Print

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A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, they can now have instant discussions with some of the most powerful media people in the world. Of course, this begs us to wonder what boundaries—if any—exist and how these conversations can be used to market a publication. As technology progresses, the curtain continues to be drawn giving readers access to once exclusive worlds, from fashion to politics to sports. This panel will touch on the evolution of the traditional print world, the celebrity and power of writers and the fostering of young talent discovered through digital means.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP23937

Speakers
avatar for Stella Bugbee

Stella Bugbee

Editorial DirThe CutStella Bugbee is editorial director of the Cut, New York magazine’s fashion and lifestyle site, which she helped launch in August 2012. She oversees all editorial and visual content, including original reporting and photo shoots as well as social initiatives... Read More →
avatar for Eva Chen

Eva Chen

Editor-in-ChiefLucky/Conde NastEva Chen was named editor-in-chief of Lucky in June 2013. With over 130,000 Instagram followers and over 63,000 Twitter followers, Chen is a social superstar of the media world. In total, her social communities reach over 1.4 million devoted and engaged... Read More →
avatar for Elizabeth Holmes

Elizabeth Holmes

Style reporterThe Wall Street JournalElizabeth Holmes is a style reporter for The Wall Street Journal, writing fashion, beauty and lifestyle trend stories for the Personal Journal section. She joined the Journal in 2006 and has also covered the corporate retail beat as well as the... Read More →
avatar for Jane Larkworthy

Jane Larkworthy

Beauty DirW/Conde NastJane Larkworthy is the Beauty Director of W Magazine. She has been covering the beauty world in an editorial capacity for over 20 years, starting at Glamour and then Mademoiselle magazines. She left Mademoiselle to join Jane magazine's charter team as its beauty... Read More →
MM

Matthew Marden

Fashion DirDetails/Conde NastMatthew Marden is the Fashion Director of DETAILS magazine.


Monday March 10, 2014 3:30pm - 4:30pm
Sheraton Austin, Capitol EFGH 701 E 11th St

Attendees (0)