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Sunday, March 9 • 11:00am - 12:00pm
The Connected Body - Can We Get Value from Wearables

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From health trackers, like the Basis band and Nike Fuelband, to communications devices including Google Glass and the widely-anticipated iWatch, the wearables market is poised to top $12 billion by 2018. This growth prompts important questions around the future of the category and the value wearables bring. Do we need more places on our bodies to read email and get online? Do we know what to do with all the data, like 24/7 heart rate and sweat levels? Are wearables about offering short-term gratification, (can I find a restaurant/fit into my swimsuit?) or providing real lifestyle changes (I want to live longer/give up my smartphone)? We will focus on how wearables can provide greater value to your health. Health-related devices are estimated to be 60% of the wearables market, so understanding the health market will be key to the future. We will look at how form factors will evolve and explore the growing role of mobile and software in providing deeper, richer insights into our health. This track is sponsored by Kaiser Permanente.

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avatar for Yijing Brentano

Yijing Brentano

VP, Strategic Initiatives & Mobile HealthSprintYijing Brentano is the Vice President of Strategic Initiatives and Mobile Health at Sprint where she is responsible for developing and executing a company-wide strategy to sharpen Sprint’s focus on Mobile Health and to grow market share... Read More →
avatar for Bonnie Cha

Bonnie Cha

Sr ReviewerRe/CodeBonnie Cha began covering technology in 2002, and is currently a senior reviewer at Re/code. Previously, she spent eight years at CNET reviewing various consumer electronics, including printers, software, and smartphones, as well as reporting on the wireless ind... Read More →

Jef Holove

CEOBasis Science IncJef leads Basis leveraging his years of consumer technology experience. Prior to joining Basis in 2011 he was CEO at wireless photo start-up, Eye-Fi, taking the company through its 2007 launch to the international retail distribution of its device and cloud service... Read More →

Sunday March 9, 2014 11:00am - 12:00pm
Hilton Austin Downtown, Salon F 500 E 4th St

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