Loading…
It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>

Monday, March 10 • 12:30pm - 1:30pm
Search Is Dead: The Secret Sauce Behind Discovery

Sign up or log in to save this to your schedule and see who's attending!

Next Generation Recommendations: We live in a world where search is dead. Consumers are most responsive to personalized, content-driven and curated experiences and are no longer as willing to take the time to search and discover new brands, products, music, etc. on their own. How is curated content impacting consumption patterns and purchase decisions? How are retailers and vendors responding to this shift and enhancing their offerings to provide consumers the personalized experiences they want? What’s the secret sauce behind their method, who will come out on top and why?
This panel of diverse business leaders and industry experts will discuss the importance of delivering a personalized, content-driven experience for customers and why they chose to pursue a recommendation, rather than search, based approach.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP18940

Speakers
avatar for Hayley Barna

Hayley Barna

Co-FounderBirchboxHayley Barna is the Co-Founder and Co-CEO of Birchbox, the ecommerce company changing the way women and men discover and shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling... Read More →
avatar for Ruzwana Bashir

Ruzwana Bashir

CEO & FounderPeekRuzwana Bashir is Founder and CEO of Peek.com, the one-stop shop to discover and book amazing activities. She has been selected for Vanity Fair’s Next Establishment, Forbes’ 30 Under 30 in Technology and Fast Company’s 100 Most Creative People. Ruzwana started... Read More →
avatar for Katrina Lake

Katrina Lake

Founder & CEOStitch FixKatrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience.
TY

Todd Yellin

VP of Prod InnovationNetflixTodd S. Yellin has enjoyed a career dedicated to film and TV entertainment. His current role as VP of Product Innovation for Netflix, revolves around changing the way people find great streaming content to watch over the internet on their TVs, computers... Read More →


Monday March 10, 2014 12:30pm - 1:30pm
Driskill Hotel, Driskill Ballroom 604 Brazos St

Attendees (0)