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Saturday, March 8 • 11:00am - 12:00pm
Turning a Blank Page into a Winning Idea

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At the beginning of almost any creative venture -- whether it's a New Yorker cartoon or a Fortune-500 product launch -- sits a blank page and a person holding a pen.
This panel brings together two masters of the art of scribbling on a blank page long enough to spawn a killer idea.
One, New Yorker cartoonist Matthew Diffee, starts each weekday with a blank sheet of paper. He writes hundreds of words, permutating for hours before eventually drawing one of the ten cartoons he submits each week to the magazine.
The other, JB Hopkins, leads ideation sessions for Edelman PR's clients and staff. Over hours, JB’s scribbling and coaxing eventually coax ideas from participants into a single blueprint for creative action.
Moderated by Blogads CEO Henry Copeland, these two shamans of creativity will recount their personal paths. They’ll dig into how creativity works for groups versus individuals. And they’ll share their personal mantras for jumpstarting creativity with a blank page.

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avatar for Henry Copeland

Henry Copeland

CEOPressflex LLC
avatar for Matthew Diffee

Matthew Diffee

The New YorkerDiffee has a background in art and stand-up comedy which he still performs from time to time. As a struggling artist he took various day jobs, including road work, construction, and as a convenience store cashier. Diffee moved from Boston, Massachusetts to New York and... Read More →
avatar for JB Hopkins

JB Hopkins

Sr Strategic & Creative FacilitatorEdelmanJB Hopkins is senior strategic and creative facilitator with the Edelman Strategic & Creative Guild. He is an award winning creative director and facilitator who brings more than 25 years of experience in branding, design and strategic communication... Read More →

Saturday March 8, 2014 11:00am - 12:00pm
Omni Downtown, Lone Star 700 San Jacinto

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