Contagious Magazine Co-Founder Paul Kemp-Robertson and Leo Burnett Global Head of Social and Mobile James Kirkham take a look into their crystal ball, offering SXSW attendees a head-start on the most significant technological innovations that will redefine how brands connect with people.
“Full of Tomorrow” explores how technology might be empathetically applied to the natural cadence of our daily lives in order to make routine activities and behaviors more streamlined, meaningful or entertaining. This session will explore how brands can use their scale, reach, data and creativity to be the connective tissue between new technology and real people.
The “Full of Tomorrow” future, is one where brands are ideally positioned to create the kinds of small and vital wonders that we soon won't imagine being able to live without.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP22587