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Wednesday, March 12 • 2:00pm - 3:00pm
Music Agency of Record

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Recently, brands began appointing music agencies to their rosters to work alongside the other marketing and ad agencies already in the mix. What does a music agency do and why do major brands demand their services? How did the ad agencies lose leadership in the music/brand space? Hear about the growth of the specialist music agency, the new and varying business models in operation and gain insight to a future when music is planned, bought, created and activated by specialist music agencies.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_MP21778

Speakers
avatar for Daniel Jackson

Daniel Jackson

CEOCord Worldwide Ltd
avatar for Nils Leonard

Nils Leonard

Exec Creative DirGrey London



Wednesday March 12, 2014 2:00pm - 3:00pm
Austin Convention Center, Room 13AB 500 E Cesar Chavez St

Attendees (0)