Recently, brands began appointing music agencies to their rosters to work alongside the other marketing and ad agencies already in the mix. What does a music agency do and why do major brands demand their services? How did the ad agencies lose leadership in the music/brand space? Hear about the growth of the specialist music agency, the new and varying business models in operation and gain insight to a future when music is planned, bought, created and activated by specialist music agencies.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_MP21778