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Tuesday, March 11 • 11:00am - 12:00pm
Type 3.0 – Intelligent Type for Publishing

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Typefaces help you share, rant, tweet, post, publish and sell. They are the behind-the-scenes stars that portray your thoughts in visual language. Cast in the wrong role they may underperform or fail at this task yet may go unnoticed when they perform exceptionally well.
We’ve been fast-forwarding to screens that have higher, and higher resolution, on displays that have also shrunk or flexible, thanks to the proliferation of handheld and wearable devices. People expect to scan more content on less real estate. At the same time, the technology for designing and delivering typefaces has advanced rapidly. What does this mean for web designers who have had great fonts ready to use all these years, but no real technology support in which to play around with them?
From user experience to immersive reading, come learn about the latest practices in choosing the right typefaces and layout for a congenial digital experience.
Sponsored by Monotype.

View official listing on sxsw.com

avatar for Steve Matteson

Steve Matteson

Creative Type DirMonotype25 years designing and producing typefaces for print and digital media including Microsoft's Segoe and Google's OpenSans and Droid families. Most recently working to improve the digital reading experience.

Karl Stange

Global Fonts MgrPearsonGlobal Fonts Manager at Pearson

Tuesday March 11, 2014 11:00am - 12:00pm
Four Seasons, San Jacinto Ballroom 98 San Jacinto Blvd

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