From G.I. JOE to The Walking Dead and The Simpsons, many of our favorite franchises in comics, books, film, music, and television are finding new homes and rejuvenated lives on mobile devices. Game developers and publishers are working hand-in-hand with cult-classic brands to usher in the next generation of online gaming experiences for these storied franchises and enrich consumers’ connections to these brands through licensed mobile games.
Learn how game developers and licensors are collaborating to design mobile games that remain true to the franchises fans love while also creating an unforgettable on-the-go entertainment experience. This panel of game developers and licensors will discuss a range of topics including the design challenges of developing a game based on an established franchise, what kind of value a mobile app offers licensors, how to pair a brand with the right kind of gameplay experience, and the marketing strategies involved with launching a licensed mobile game.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP20564