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Saturday, March 8 • 9:30am - 10:30am
When Licensors & Mobile Games Collide

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From G.I. JOE to The Walking Dead and The Simpsons, many of our favorite franchises in comics, books, film, music, and television are finding new homes and rejuvenated lives on mobile devices. Game developers and publishers are working hand-in-hand with cult-classic brands to usher in the next generation of online gaming experiences for these storied franchises and enrich consumers’ connections to these brands through licensed mobile games.
Learn how game developers and licensors are collaborating to design mobile games that remain true to the franchises fans love while also creating an unforgettable on-the-go entertainment experience. This panel of game developers and licensors will discuss a range of topics including the design challenges of developing a game based on an established franchise, what kind of value a mobile app offers licensors, how to pair a brand with the right kind of gameplay experience, and the marketing strategies involved with launching a licensed mobile game.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20564

Speakers
avatar for Dustin Clingman

Dustin Clingman

CEOFirst5 Games IncA 14-year veteran of the Games Industry, Dustin has developed games for nearly every mobile platform. In 2002 he founded Zeitgeist Games, which was acquired in late 2008 by IMI Labs and relaunched as ZeeGee Games to focus on the growing Social Games market.
avatar for David Phan

David Phan

ProducerDeNADavid Phan was born in Vietnam and spent his early childhood in the city of Saigon before his family immigrated to Canada in the early 1980s. Now based in Vancouver, Canada, David studied Graphic Design at the Art Institute in Vancouver before transitioning to the games... Read More →
avatar for Terry Redfield

Terry Redfield

Chief Creative OfficerReal Life PlusTerry Redfield has always had a love affair with social media and video games since she could toddle. She started her career at age 15, helping to test and create content for text based online communities called BBSs, MUDs, and MOOs, until the birth... Read More →


Saturday March 8, 2014 9:30am - 10:30am
Long Center, AT&T Education Room 701 W Riverside Dr