Estimating digital & software projects has long been considered a dark art. Many luminaries have written books, articles, blog posts, and rants on the subject. Steve McConnell, the guru of project estimation, has suggested that most pre-project estimates are lucky to come within a 100% margin of the real effort involved in executing a digital media strategy or developing a piece of custom software. It is one of the most difficult aspects of any project as companies are expected to provide an accurate picture of the project cost at a time when they know the least about it.
As leaders in digital media and software development as well as competitors on some of the same projects and RFPs, Art & Logic, Metia, & Springbox, each operating in Austin, TX, approach project estimation from unique perspectives. In this panel, they will share their perspectives with their colleagues and talk about successes, failures, and the steps they've taken to improve the estimation and discovery processes.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP18272