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Friday, March 7 • 5:00pm - 6:00pm
Project Estimation: 3 Firms Light Up the Dark Art

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Estimating digital & software projects has long been considered a dark art. Many luminaries have written books, articles, blog posts, and rants on the subject. Steve McConnell, the guru of project estimation, has suggested that most pre-project estimates are lucky to come within a 100% margin of the real effort involved in executing a digital media strategy or developing a piece of custom software. It is one of the most difficult aspects of any project as companies are expected to provide an accurate picture of the project cost at a time when they know the least about it.
As leaders in digital media and software development as well as competitors on some of the same projects and RFPs, Art & Logic, Metia, & Springbox, each operating in Austin, TX, approach project estimation from unique perspectives. In this panel, they will share their perspectives with their colleagues and talk about successes, failures, and the steps they've taken to improve the estimation and discovery processes.

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avatar for Deborah Hanamura

Deborah Hanamura

Dir of MktgMetiaAmbidextrous marketing strategist with a special love for brand building and kick ass work. Newly transplanted in Seattle from San Diego and digging all the moss.

Trevor Kale

Engagement MgrSpringboxTrevor leads the engagement team and oversees all strategic partnerships at Springbox — Nestlé Waters, Power Engineers and Nokia (to name a few). Before Springbox, Trevor worked in project management and operations for Microsoft Global Resources and as a... Read More →
avatar for Joshua Philips

Joshua Philips

Custom Software ConsultantArt & LogicBorn and raised in Texas, Joshua Philips is a proud Texas Aggie who fell deeply in love with Austin. After a stint as a high school English teacher, Joshua found his way in the custom software world. As a custom software consultant with Art & Logic... Read More →
avatar for Brett Porter

Brett Porter

Chief Engineer, Dev PracticesArt & LogicBrett didn't intend to become a software developer -- even though he was a classic high-school overachiever, he decided to study music composition in college, and continued on for a Master's in Electronic and Computer Music. Part of that degree... Read More →

Friday March 7, 2014 5:00pm - 6:00pm CST
Four Seasons, San Jacinto Ballroom

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