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Tuesday, March 11 • 11:00am - 12:00pm
Event Cinema: Taking Rock 'n Roll to the Big Screen

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The event cinema business is a rapidly growing sector in theatrical exhibition. Rock concerts - live and recorded - are increasingly receiving global theatrical releases and being marketed as special events for one night only or limited engagements. For cinemas, this is a proving a great way to get better seat fills on non-peak screening slots and for the music industry it is both an exciting new marketing platform and an increasingly attractive revenue stream. This panel will look how the event cinema market got started, how it has been building and where it is going. It will look at what it means to musicians and the industry - financially and from a brand building and marketing perspective, It will look at the global market and and what territories are having the most success and the logistics of a global event cinema release.

View official listing on sxsw.com

avatar for Grant Calton

Grant Calton

CEOOmniverse VisionSometime singer and sax player turned talent agent. 13 years in Australia where he founded a series of music and media companies, including magazine publishers Attic Press, Mighty Boy Records and GLD Music and Avviso Public Relations and The Box Asia Pacific (music... Read More →
avatar for Kymberli Frueh-Owens

Kymberli Frueh-Owens

Sr Dir of ProgrammingFathom EventsAs Senior Director of Programming for Fathom Events, the domestic leader in providing alternative content to the largest U.S. cinemas, Kymberli has spent nearly 7 years vetting,creating and exhibiting special one night only events for the nations... Read More →
avatar for John Rubey

John Rubey

PresRubey EntertainmentJohn Rubey, brings over 25 years of digital content and entertainment marketing experience to his position as President of Rubey Entertainment. Rubey is responsible for the overall vision, entertainment marketing, digital content development and execution of... Read More →

Tuesday March 11, 2014 11:00am - 12:00pm CDT
Austin Convention Center, Room 12AB

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