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Friday, March 7 • 5:00pm - 6:00pm
Why It Pays Not to Rush the Process of Innovation

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In the era of Kickstarter, we have become trained to believe being the first and fastest to market is better than patiently developing an idea. It seems the days of five years of toil in a garage are gone. This “early bird gets the worm” mentality has created a wave of hopeful entrepreneurs rushing the creative and engineering process behind their ideas to claim the coveted moniker of “first.”
With this mentality so pervasive, how can a startup create something that is at once new, while also being beautifully thought out and well executed? Anki and Nest both prove that when there is passion and dedication behind a project, taking your time is the smartest path to success.
In a panel moderated by Fast Company’s Austin Carr, Boris Sofman, Co-Founder and CEO of Anki, and Matt Rogers, Founder and VP of Engineering of Nest, will explain how carefully curated ideas have enabled their companies to bring entirely new experiences into the home.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25516

Speakers
avatar for Austin Carr

Austin Carr

Sr WriterFast CompanyAustin Carr writes about design and technology for Fast Company magazine.
MR

Matt Rogers

Founder & VP of EngineeringNestMatt Rogers is founder and VP of Engineering at Nest Labs, creator of the Nest Learning Thermostat and Nest Protect: Smoke + Carbon Monoxide Alarm. By applying modern design and technology, Nest aims to revitalize these stagnant - yet very important... Read More →
avatar for Boris Sofman

Boris Sofman

Co-Founder & CEOAnkiBoris is co-founder and CEO of Anki, an artificial intelligence and robotics company. Anki DRIVE, Anki's first product was named as one of the Top 25 Best Inventions of 2013 by TIME Magazine. As an engineer and researcher with experience in building diverse robotic... Read More →


Friday March 7, 2014 5:00pm - 6:00pm
Hilton Austin Downtown, Salon JK 500 E 4th St

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