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Friday, March 7 • 3:30pm - 4:30pm
Always Be Innovating: Thinking Like a Startup

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Every startup raves about innovation, but how does it work within a large company? As technology changes and consumer demand shifts, it’s vital for companies big and small to question and re-evaluate their strategies. Adopting the startup mentality is key and pretending to be a “lean startup” isn’t always enough. While some have created internal research and development teams, others have acquired companies or been acquired themselves, while continuing to work independently. Whether you’re a big brand or a startup that has momentum but is not yet mainstream, how do you keep the wheels of innovation turning without cannibalizing your money-making product? EasilyDo, Zite and Tagged executives will provide an in-depth look at how to inject originality and novelty into your company, regardless of its size. You’ll hear about the pros and cons of acquiring innovation versus creating a labs team and stories of hackathon style overnight experiments that turned into huge wins.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP24571

Speakers
MI

Mike Isaac

Sr EditorRe/Code
avatar for Hetal Pandya

Hetal Pandya

Co-FounderEasilydoHetal Pandya Co-Founder of EasilyDo. She is committed to building mobile applications and solutions to help simplify life. She comes from a family of woman entrepreneurs and has 15+ years of experience building and promoting mobile products. She founded EasilyDo... Read More →
avatar for Greg Tseng

Greg Tseng

Co-Founder & CEOTaggedGreg Tseng co-founded Tagged, the world’s leading social discovery company, in 2004 and has served as CEO since its inception. Greg is responsible for driving Tagged forward, growing its flagship product to serve a global user base of more than 330 million... Read More →


Friday March 7, 2014 3:30pm - 4:30pm
Hilton Austin Downtown, Salon JK 500 E 4th St

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