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Friday, March 7 • 12:30pm - 1:30pm
The BRCK - Designing from the Rest of the World

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Ushahidi is from Kenya; we know how hard it can be to get connected. Those who lack connectivity are at a disadvantage to their more connected peers. Yet the equipment used to connect in Kenya or India is the same as that used in New York and London, even though the conditions are completely different. The modems used around the world were designed for the USA more than a decade ago. They assume ubiquitous electricity connection, years of fiber infrastructure, and are designed for a desktop computer sitting in an office. That scenario is outdated. It’s not the use-case for the one billion additional people who are expected to get online by 2015. At Ushahidi, we face this problem all the time, we live it. So we set out to redesign the way we connect to the Internet for the developing world, and thus created The BRCK. We learned how important it is for solutions to come from the places where the problems reside. A maker culture of problem solvers is burgeoning in the developing world.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25304

Speakers
avatar for Erik Hersman

Erik Hersman

CEOBRCKErik Hersman is an entrepreneur, writer and speaker on the boundless spirit of technology innovation in Africa. He is the co-founder of Ushahidi, which allows users to share breaking news through text messaging, and continues to revolutionize and empower journalists, watchdog... Read More →
avatar for Reg Orton

Reg Orton

CTOBRCKReg is product designer engineer, originally from Auckland, New Zealand, and currently based in Nairobi, Kenya. Reg has worked his way across the globe over the last 10 years designing high tech solutions for a range of problems ranging from single photon counting microscopes... Read More →
avatar for Juliana Rotich

Juliana Rotich

Exed DirUshahidiJuliana Rotich is originally from Kenya where she spent her early life and schooling. She later moved to the US where she majored in IT and has worked in the industry for over ten years.



Friday March 7, 2014 12:30pm - 1:30pm
Austin Convention Center, Room 9ABC 500 E Cesar Chavez St

Attendees (0)