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Friday, March 7 • 11:00am - 12:00pm
OMMA: Should Brands Be Part of the Real-Time Convo?

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Since that famous “Oreo Moment” that turned a Super Bowl blackout into a dubious marketing trend, more brands seem to have failed than succeeded at riding the real time zeitgeist. From Kenneth Cole to AT&T to Urban Outfitters, the social media misfires just keep coming. Have marketers learned anything about the dark art of inserting their brands into the trending topic, the cultural moment? Are they just geeks struggling to fit in with the cool kids? Or are we really seeing brands become more human and finding voices through these new direct-to-consumer channels? Sponsored by Media Post.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP27180

Speakers
avatar for Noha Abdalla

Noha Abdalla

Sr Dir, Social Media | Capital One | Noha Abdalla is Snr Director, Brand Social Media at Capital One. She is responsible for Capital One’s social media content and campaign strategy, bringing the brand to life through social channels. In previous roles at Capital One, Noha was responsible for retail bank consumer marketing as well as digital innovation and mass media strategy for national direct Bank. She joined Capital One from Discovery... Read More →
avatar for Natanya Anderson

Natanya Anderson

Dir, Social Media & Integrated Mktg | Whole Foods Market | Natanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change the way they engage with their constituents. At Whole Foods she his concentrating on how an extensive local digital footprint merges with a strong brand... Read More →
avatar for Rick Wion

Rick Wion

Dir of Social Media | McDonald's Corporation | Beyond reminding folks how yummy the fries are, Rick’s job includes social strategy for engagement, campaigns, issues management, and business insights for one of the world’s most talked about brands.


Friday March 7, 2014 11:00am - 12:00pm
AT&T Conference Center, Salon ABCDE 1900 University Ave

Attendees (12)