It’s not  2014 anymore. Visit Sched’s 2015 Austin Guide =>
Back To Schedule
Friday, March 7 • 11:00am - 12:00pm
OMMA: Should Brands Be Part of the Real-Time Convo?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Since that famous “Oreo Moment” that turned a Super Bowl blackout into a dubious marketing trend, more brands seem to have failed than succeeded at riding the real time zeitgeist. From Kenneth Cole to AT&T to Urban Outfitters, the social media misfires just keep coming. Have marketers learned anything about the dark art of inserting their brands into the trending topic, the cultural moment? Are they just geeks struggling to fit in with the cool kids? Or are we really seeing brands become more human and finding voices through these new direct-to-consumer channels? Sponsored by Media Post.

View official listing on sxsw.com

avatar for Noha Abdalla

Noha Abdalla

Sr Dir, Social MediaCapital OneNoha Abdalla is Snr Director, Brand Social Media at Capital One. She is responsible for Capital One’s social media content and campaign strategy, bringing the brand to life through social channels. In previous roles at Capital One, Noha was responsible... Read More →
avatar for Natanya Anderson

Natanya Anderson

Dir, Social Media & Integrated MktgWhole Foods MarketNatanya Anderson is the Director of Social Media and Digital Marketing at Whole Foods Market. She has been working with social and new media for over a decade with a focus on both strategy and execution, helping organizations change... Read More →
avatar for Rick Wion

Rick Wion

Dir of Social MediaMcDonald's CorporationBeyond reminding folks how yummy the fries are, Rick’s job includes social strategy for engagement, campaigns, issues management, and business insights for one of the world’s most talked about brands.

Friday March 7, 2014 11:00am - 12:00pm CST
AT&T Conference Center, Salon ABCDE

Attendees (0)