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Friday, March 7 • 5:00pm - 6:00pm
Super Fandom in the Digital Age

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Moderated by Bravo’s Andy Cohen, host of Watch What Happens Live, this panel will bring together two of YouTube’s hottest stars—Tyler Oakley and Grace Helbig—with BuzzFeed’s EVP of Video, Ze Frank, to spark a discussion on what it truly means to cultivate fandom across platforms. We will share research highlighting how Bravo has successfully engaged with fans on all channels in real time, delve into lessons learned and discuss how to drive deeper interaction with your communities. The panel will also address the challenge of engaging fans in a constantly crowded media space.

View official listing on sxsw.com

avatar for Ze Frank

Ze Frank

EVP of VideoBuzzFeedInternet legend Ze Frank joined BuzzFeed in September 2012 as the Executive Vice President of Video where he is focused on finding new formats in social video. A web pioneer since 2001, Mr. Frank is known for creating viral projects like "Earth Sandwich," "Young... Read More →
avatar for Grace Helbig

Grace Helbig

Internet Personality & ComedianInternet PersonalityBased in Los Angeles, Helbig currently has over 1.6 million subscribers to her YouTube channel. With over 150 million views, Helbig features videos on her web series "ItsGrace," where she discusses topics of all genres including pop... Read More →
avatar for Tyler Oakley

Tyler Oakley

YouTube StarYouTube Channel StarBased in Los Angeles, Oakley currently has over 4 million subscribers to his YouTube channel. With over 141 million views, this self-proclaimed “fan girl” discusses topics ranging from his opinions and thoughts on popular culture including Darren... Read More →

Friday March 7, 2014 5:00pm - 6:00pm CST
Austin Convention Center, Exhibit Hall 5

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