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Friday, March 7 • 12:00pm - 12:20pm
Digital Disruption - The Next Wave of Innovation

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If iPad Nation were a country, by the end of 2013 it would be the 7th largest in the world, on its way to being 5th by mid-year 2014. From Kickstarter to Mommy bloggers, never before have so many people had so many cheap and free tools to bring their ideas to the marketplace. And never before have so many people wanted to have a say -- big and small -- in the way we live our lives. This is digital disruption, not just a technology phenomenon, not just a business phenomenon, but an ongoing process for freeing people to think, act, and disrupt with greater effect than before. In this session, McQuivey, author of the acclaimed book Digital Disruption, will read selections from his book and share behind-the-scenes of his work with some of the largest companies in the world as they struggle to realize that they must exploit digital tools and platforms to disrupt or be disrupted.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22174

Speakers
avatar for James McQuivey

James McQuivey

VP Principal Analyst | Forrester Research | James is a vice president and principal analyst at Forrester Research and the leading analyst tracking the development of digital disruption. As the author of the book, Digital Disruption, he develops consumer models to help companies understand the power of digital consumers and strategy models to help companies in every industry prepare to serve those newly empowered consumers.



Friday March 7, 2014 12:00pm - 12:20pm
Austin Convention Center, Ballroom G 500 E Cesar Chavez St

Attendees (32)