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Tuesday, March 11 • 11:00am - 12:00pm
How Spartacus Dominated the Facebook Arena

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Driving Facebook engagement for a premium TV show entering its final season can be an epic battle. This past year, the Starz digital marketing team faced this very dilemma: how to inspire its Spartacus Facebook community to demonstrate as much passion and engagement on social for the show’s final season as Spartacus and his fellow gladiators showed in their arena upon the sands.
Join Starz and Facebook for a behind-the-scenes look at the cultivation, activation and sustainment of the Spartacus fan page and how their social strategy addressed the unique product cycle of a TV series, the challenges of building viewership on a premium channel and driving real-time tune-in in a DVR-ruled world. The session will also explain how a sunsetting show used analytics and community listening to drive more valuable engagement than larger competitive shows, see a 218% increase in engagement during finale week from the previous season and record the top 10 most-engaged posts in page history.

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avatar for Erin Dwyer

Erin Dwyer

Exec Dir, Digital MktgStarz EntertainmentErin started her career in the advertising side of the business and has worked at a variety of agencies throughout her career including J Walter Thompson, DDB, Wong Doody and TBWA/Chiat/ Day. She transitioned to the client side leading marketing... Read More →

Mike Rooney

Global Marketing Solutions, EntertainmentFacebookCurrently a member of Facebook's Global Marketing Solutions team, partnering with clients in the TV space on their social media strategy within the Facebook platform. Prior to joining Facebook, Mike spent time at Google in Sales and... Read More →

Tuesday March 11, 2014 11:00am - 12:00pm
Driskill Hotel, Maximilian 604 Brazos St

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