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Friday, March 7 • 3:30pm - 4:30pm
OMMA: Instagram vs. Vine: Real World Smackdown

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The mobile social media titans Facebook and Twitter have declared war over the branded video space. In this corner Instagram with 15 second spots that mirror TV, the medium agencies love. In the other corner vine, 6-second of micro-messaging that has inspired high levels of novel and creative executions. Now that brands have been flexing their creative muscles in both we present some of the best examples, followed by an expert discussion among agency and brand executives. Finally our audience weighs in to vote on the consumer favorite for getting branded messages. Sponsored by Media Post.

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Katrina Craigwell

Mgr, Digital MktgGE
avatar for Mark W Smith

Mark W Smith

Sr Mgr, Social Media MktgUSA TODAY
avatar for Brad Walters

Brad Walters

Dir, Social Media & Emerging PlatformsLowe's Home ImprovementBrad and his team are responsible for social media strategy, managing all of Lowe's social media channels, and identifying emerging platforms best suited for the brand. During Brad's tenure at Lowe's, he's driven the brand... Read More →

Friday March 7, 2014 3:30pm - 4:30pm CST
AT&T Conference Center, Salon ABCDE

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