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Friday, March 7 • 5:00pm - 6:00pm
Next Level Online Advocacy

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This panel will uncover new & exciting ways to use technology to power social change. We will go beyond the basics—sending targeted action alerts & creating online petitions—& discover fresh & innovative virtual campaigning techniques for real results.
PETA generated more than 1 million additional actions in their online alerts last year thanks to their iPhone app that allows users to take action with a few finger swipes & gives them points and badges for doing so.
DoSomething.org used text messaging, email & web to activate 2.5 million young people to take action on causes from homelessness to the environment to teen pregnancy last year alone.
In 24 hours HRC's timely marriage equality logo was reposted 10,000 times & had attracted 10 million page views.
Using inventive tactics to leverage technology & social media for good means creating the possibility for millions of passionate people to band together & create tangible change, wherever, whenever, whoever they are.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20910

Speakers
avatar for Joel Bartlett

Joel Bartlett

Dir of Mktg InnovationsPETAJoel Bartlett oversees online marketing strategy for PETA where he combines his interest in internet technology and his sense of humor to create attention-grabbing websites and online games to promote animal rights. Most recently his Pokémon parody games... Read More →
avatar for Noah Cooper

Noah Cooper

Principal Web DeveloperBlackbaudNoah Cooper is a Principal Web Developer on the Professional Services team at Blackbaud, with a decade of experience working with nonprofits. Noah works with some of the largest organizations in the United States to develop online marketing programs... Read More →
avatar for Anastasia Khoo

Anastasia Khoo

Human Rights CampaignAnastasia Khoo is the Marketing Director for the Human Rights Campaign. In this capacity, Anastasia oversees organizational marketing strategies as well as manages digital media, advertising and various other public relations projects. She was the architect of... Read More →
avatar for Marah Lidey

Marah Lidey

Digital Engagement MgrDo SomethingMarah Lidey is the Digital Engagement Manager for DoSomething.org, overseeing the organization's communication products and mobile apps. Marah owns and develops organizational partnerships with mobile marketing experts and tech thought leaders. Marah... Read More →



Friday March 7, 2014 5:00pm - 6:00pm
Austin Convention Center, Room 10AB 500 E Cesar Chavez St

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