This panel will uncover new & exciting ways to use technology to power social change. We will go beyond the basics—sending targeted action alerts & creating online petitions—& discover fresh & innovative virtual campaigning techniques for real results.
PETA generated more than 1 million additional actions in their online alerts last year thanks to their iPhone app that allows users to take action with a few finger swipes & gives them points and badges for doing so.
DoSomething.org used text messaging, email & web to activate 2.5 million young people to take action on causes from homelessness to the environment to teen pregnancy last year alone.
In 24 hours HRC's timely marriage equality logo was reposted 10,000 times & had attracted 10 million page views.
Using inventive tactics to leverage technology & social media for good means creating the possibility for millions of passionate people to band together & create tangible change, wherever, whenever, whoever they are.
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official listing on sxsw.comhttp://schedule.sxsw.com/2014/events/event_IAP20910