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Friday, March 7 • 3:30pm - 4:30pm
Why Content + Scale = A Win for Game Advertising

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Gaming is an advertising medium which is driven by engaging content and cross-platform solutions and, increasingly, brands are taking notice with higher advertising spending across console, social and mobile.
During this informative and fun session, we will focus on the content and audience of today’s game play which is the focus of the IAB Games Committee. You will learn the latest statistics from newly released, updated Nielsen research including trends on who is playing, where they’re playing and when they’re playing.
And we’ll share three short video case studies of IAB MIXX Award finalist entries showing highly entertaining and engaging game advertising creative with proven results for brands. Last year's SXSW attendees really liked the videos which sparked a lot of great discussion during the Q&A session.
Come join us and walk away with a better sense of the value and scale of game advertising.
This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP26681

Speakers
avatar for David Berkowitz

David Berkowitz

CMOMRYDavid Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Johnson & Johnson, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media... Read More →
avatar for Susan Borst

Susan Borst

Dir Industry Initiatives for Social Media, Content Mktg, Native Advertising, Games & B2BIABAfter 20+ years at leading NYC traditional creative ad agencies such as Grey, Hill Holliday, Kaplan Thaler Group and Gotham working in senior Account Management and Strategic Business Planning... Read More →
MF

Michael Flamberg

VP/General Manager - Nielsen GamesNielsenOver 10 years working for one of the most highly regarded research companies in the world, Nielsen, with focus on games. A leading authority in the games research field.
avatar for Jack Koch

Jack Koch

Dir, Global Mktg InsightsElectronic Arts (EA)



Friday March 7, 2014 3:30pm - 4:30pm
Long Center, AT&T Education Room 701 W Riverside Dr

Attendees (0)