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Monday, March 10 • 12:45pm - 1:00pm
Viral Crowdfunding: Story, Team & Gamification

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So you want to raise money online and go viral? Whether you are a nonprofit, artist, or an entrepreneur crowdfunding a project, how you tell your story, manage your team and leverage lessons learned from gaming will play a roll in the virality & success of your fundraising campaign. We will start by digging deeper into the definition of viral growth and looking at the formula (don't worry it will be clear for the non-math-geeks too). We will examine what makes an effective story and how you can apply strategies to telling your own story. We will look at why raising money by yourself is a bad idea and how to build a team to raise more money. We will touch on how to leverage e-mail and social networks like Facebook, Twitter and LinkedIn. Finally, we will look at how to leverage lessons learned from gaming to spur engagement and raise more money.

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avatar for Matthew Bishop

Matthew Bishop

Founder & CEOiGiveMore IncMatt Bishop is Founder & CEO of iGiveMore, a comprehensive peer-to-peer fundraising platform for charities that leverages analytics and gameification to increase the campaign's virality. He has a decade of experience working in nonprofit fundraising and... Read More →

Monday March 10, 2014 12:45pm - 1:00pm CDT
Austin Convention Center, Ballroom F

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