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Saturday, March 8 • 3:30pm - 4:30pm
Blogueras Latinas & the Importance of their Voice

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The Latina perspective has long been absent from many mediums until most recently with the growth of online communities. Bicultural Latinas are defining their voice in this space and generating much needed content. In this panel we will discuss how this emerging and diverse group of Blogueras Latinas (Latina Women Bloggers) are becoming unique influencers and content providers. We will also elaborate on the importance of the Latina voice online and their relevant platforms that are attracting Latino Millennials, marketers, and mainstream organizations.
This Latinos in Tech session at the Holiday Inn is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.

View official listing on sxsw.com

avatar for Paulina Artieda

Paulina Artieda

Creative DirMando Rayo+CollectivePaulina is a Creative Strategist and Bloguera that has over 10 years of experience in the advertising industry. As a bicultural Latina her creative inspiration is driven by trends, stories y todo digital. Born in Ecuador and raised in Austin, TX, Paulina... Read More →
avatar for Sara Calderón

Sara Calderón

PresMas WiredSara Inés Calderón is a bilingual, bicultural hybrid California-Texas Latina who has been working in the digital media space since 2009. Although she began her career as a scrappy newspaper reporter, she’s successfully transferred her skill set to working in a variety... Read More →

Saturday March 8, 2014 3:30pm - 4:30pm CST
Holiday Inn Town Lake, Sunflower Room

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