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Thursday, March 13 • 5:00pm - 6:00pm
Revolution Remix: Using Music To Start A Movement

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Music and advocacy have been natural allies in instigating change. ONE launched agit8 in 2013, a music-driven campaign using the power of protest songs to demonstrate the impact of using your voice. In the age of digital they rethought and rebuilt the way music can support advocacy, turning the traditional charity concert model on its head. As part of this strategy ONE also engaged platforms such as Spotify to transform the traditional charity concert and reach new audiences. How can this shift change the way musicians engage with charity? How can advocacy groups engage with new audiences?

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avatar for Jeff Davidoff

Jeff Davidoff

Chief Mktg OfficerThe One CampaignJeff Davidoff serves as ONE’s Chief Marketing Officer, overseeing the organizations global marketing, branding, online action and creative product development. Prior to ONE Jeff was the Chief Marketing Officer at Orbitz Worldwide, leading marketing... Read More →
avatar for Vivien Lewit

Vivien Lewit

Global Head of Label & Artist RelYouTube

Thursday March 13, 2014 5:00pm - 6:00pm CDT
Austin Convention Center, Room 10C