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Sunday, March 9 • 11:00am - 12:00pm
Can Great Journalism Make for Great Business?

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Great journalism can take many forms: a deeply reported investigative piece, a captivating yarn, a compelling story that starts a real discussion. The content and medium may differ, but the impact does not.
What about the *business* of journalism? What does it look like? These days, the answer might depress you. So the question to ask instead is: How do we build sustainable businesses that ensure great journalism not only survives but thrives?
In this presentation, you’ll hear from M. Scott Havens, the president of The Atlantic. The 156-year-old general-interest magazine, which broke even for the first time in 2010 and continues to grow, now spans print, digital, video, and live-event platforms. What’s working and what’s not? What’s next?
Havens will detail how The Atlantic has bucked the downward trend that’s plagued the business of media for years and succeeded in an increasingly fractured and competitive landscape.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22928

Speakers
avatar for M Scott Havens

M Scott Havens

PresThe AtlanticM. Scott Havens is President of The Atlantic, which includes The Atlantic magazine, TheAtlantic.com, The Wire, The Atlantic Cities, and the events division, AtlanticLIVE. In this role, he oversees all aspects of the business for the flagship property of publisher Atlantic... Read More →



Sunday March 9, 2014 11:00am - 12:00pm
Austin Convention Center, Room 18ABCD 500 E Cesar Chavez St

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