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Tuesday, March 11 • 11:00am - 12:00pm
Sharing Rituals: Online Behaviors Shaping Reality

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We spend our day sharing. Collectively, we upload 35 hours to YouTube every minute. In that that very same minute, we post 135,849 photos to Facebook. Even if we consider ourselves private sorts, chances are we're still “Liking” articles, retelling YouTube skits to friends, and engaging in the “collective present.” Recent studies suggest that the desire to share is physiologically embedded in us and is triggered by specific needs. But as new technologies have accelerated our ability to share, the “how, what, and why” of sharing has been intrinsically altered. Not only is this changing media and advertising, but we are also seeing this compulsion to share having real effects on our offline reality. Stacy Fuller, Head of Social innovation at Cake Group, and Maude Standish, Millennial trend forecaster, will explore the impact the culture of sharing is having on our daily lives.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP21939

Speakers
avatar for Stacy Fuller

Stacy Fuller

Head of Social InnovationCake Group15 years in the ad business, working in every facet from direct to digital to branded entertainment. A self professed social media fanatic, I turned my passion into the next phase of my career. I've now been working in earned media exclusively for... Read More →
avatar for Maude Standish

Maude Standish

FounderTarotMaude Standish is the cofounder of a Tarot, a Millennial trend insight company and sister company to Mistress Creative, an agency based in Venice, CA. Maude is also the Director of Strategy at Mistress Social, the social division of Mistress Creative that translates the... Read More →



Tuesday March 11, 2014 11:00am - 12:00pm
Sheraton Austin, Capitol ABCD 701 E 11th St

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