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Friday, March 14 • 3:30pm - 4:30pm
Defining Success in the Streaming World

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The music industry continues to change at a rapid pace given the proliferation of streaming content, high mobile device penetration, social sharing, the app economy, and more. What’s less clear is what this means for the artist in the digital age, and how to define the new metrics for success. Examine some of the new ways the music industry and artists are gauging success other than album sales and charts.  Discuss the new tactics artists can leverage to stay top-of-mind with music fans, including social activations, data mining, micro-targeting, discovery tools and creative uses of digital marketing, as well as traditional tactics.

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avatar for Yinka Adegoke

Yinka Adegoke

Deputy EditorBillboardYINKA ADEGOKE Deputy Editor, Billboard

David Macias

PresThirty Tigers
avatar for Gregory Mead

Gregory Mead


Steve Savoca

Head of MusicSpotifySteve Savoca oversees Spotify’s label relations team, managing all music content as well as leading artist marketing and promotional activities.
avatar for Simon Wheeler

Simon Wheeler

Dir of DigitalBeggars Group

Friday March 14, 2014 3:30pm - 4:30pm
Austin Convention Center, Room 17A 500 E Cesar Chavez St

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