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Monday, March 10 • 11:15am - 11:30am
Social Media Etiquette Makes or Breaks Fundraisers

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Crowdfunding is the most effective way to fundraise because the most powerful ask comes from peers.
Now that crowdfunding is so popular, how do you avoid common pitfalls that deter potential donors? Create the right message. Be respectful and gracious. Keep everyone involved in the process-before, during and after.
Giving is social. Start by engaging your inner circle. As your fundraiser gains momentum, branch out further. By creating a community of givers and leveraging the latest social media technology, it is possible to make giving fun.
It’s often difficult for people to grasp how much every donation helps no matter the amount. By focusing on affordable donations, it is possible to put the power of online giving within the reach of more people.
Social media helps you take your fundraiser everywhere your audience goes-so the potential reach is endless. It provides opportunities to build genuine relationships with your donors, who are then more likely advocate on your behalf.

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Lesley Mansford

CEORazooLesley is a seasoned GM, marketer and entrepreneur with over 20 years of experience in interactive entertainment with companies like Electronic Arts. She was co-founder and COO of pogo.com, the largest online casual games community which was acquired by EA in 2001.

Monday March 10, 2014 11:15am - 11:30am CDT
Austin Convention Center, Ballroom F

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