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Saturday, March 8 • 9:30am - 1:30pm
Building the Future Landscape of Geofencing

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ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP25239
As the utilization of geo-information by marketers and government organizations becomes widely adopted, the need to examine the personal privacy and business implications that geographically associated information touches arises.
What happens when a near by competitor pushes a message to a customer that is in your parking lot? As a retailer, should you own the rights to the airspace surrounding your establishment much like building owners can own air rights to build higher?
Collaborate to build the first crowd sourced geofencing manifesto, a sort of code of conduct mimicking the purpose of the internet users’ and Cluetrain manifestos. The session will first define and explore the current and future capabilities of the geo landscape. Attendees will then engage in debate on concerns, benefits, and rights for marketers, businesses, and customers. The session culminates as attendees build a manifesto to balance, protect, and promote the rights of all players within the geo landscape.
Prerequisites:
- None. We will be introducing the topic to the participants & will build from there.
What to Bring:
- Participants should bring a mobile phone, tablet, or laptop that is internet enabled.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25239

Speakers
avatar for Jenessa Carder

Jenessa Carder

Digital Strategy, Sr AssocSapientNitroJenessa Carder, Digital Strategist at SapientNitro, has long had a thirst for understanding human behavior and encouraging her clients to become better corporate citizens through the creative her projects manifest. Jenessa enjoys critically thinking... Read More →
avatar for Kevin Pound

Kevin Pound

Mgr, Bus ConsultingSapientNitroKevin Pound is a manager of Business Consulting at SapientNitro with experience working with various organizations in the public sector, insurance, banking, tourism, manufacturing and entertainment industries. His roles cover the spectrum of high level... Read More →
avatar for Jay Wilson

Jay Wilson

Sr Mgr, TechnologySapientNitroJay is a senior technologist at SapientNitro with over 14 years of experience in technology development and management across multiple sectors including digital media, financial, retail, CPG and healthcare. He is an experienced veteran in the Digital... Read More →



Saturday March 8, 2014 9:30am - 1:30pm CST
AT&T Conference Center, Classroom 106

Attendees (0)