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Monday, March 10 • 3:30pm - 4:30pm
Community-Building: Better than Chemo

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On Independence Day 2011, the first-ever #BCSM tweetchat for those affected by breast cancer took place. Less than two years later, the group had attracted thousands of participants, spawned a website and a YouTube channel and earned an extensive feature in USA Today. Not bad for a group of tech novices in a space hardly wanting for pink-ribboned advocates.
#BCSM isn't a prototypical breast cancer organization. It's not your usual support group. And it's not the kind of online community that makes headlines at Mashable.
Instead, the group has been, since its founding, focused on attracting a diverse and inclusive group who shared not only cancer, but a set of shared values -- particularly a commitment to evidence -- that created a sense of authority even as it built community.
Those are lessons that can and should be adopted by those looking to connect with similarly isolated communities, and the founders of #BCSM look forward to sharing what they have learned.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP22053

Speakers
avatar for Deanna Attai

Deanna Attai

Breast SurgeonCenter For Breast CareDr. Deanna Attai is a breast surgeon practicing in Southern California, and co-moderates the #BCSM chats with Jody Schoger and Alicia Staley. She currently serves on the Board of Directors and the Executive Committee of the American Society of Breast... Read More →
avatar for Jody Schoger

Jody Schoger

Writer & BloggerJody Schoger is a writer, blogger and epatient advocate currently living with metastatic breast cancer. She co-founded #BCSM, breast cancer social media, a weekly tweet chat for those affected by breast cancer, in 2011. #BCSM has been featured in USA Today and Forbes... Read More →
avatar for Alicia Staley

Alicia Staley

CEOThe Staley FoundationAlicia is a three-time cancer survivor committed to making a difference in the health care community. She started the Staley Foundation, a non-profit organization based in Boston, MA, in October 2007. The Foundation serves as a way to provide education, advocacy... Read More →


Monday March 10, 2014 3:30pm - 4:30pm
Hilton Austin Downtown, Salon F 500 E 4th St

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