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Tuesday, March 11 • 12:30pm - 1:30pm
Stronger Than a Séance: Resurrecting Jerry Garcia

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Jerry Garcia—head of the Deadheads—inadvertently formed the most social band of all time before the advent of social media. In an effort to combine the two, discover how the unconventional life of a legend informs the immersive and offbeat process. Meet his daughter, Trixie, who will share the personal story of how this project honored her father's memory in ways Jerry himself, would have loved. Leave with an altered perspective of what’s possible.

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avatar for Trixie Garcia

Trixie Garcia

Pres, Jerry Garcia Family LLCDaughter of musician Jerry Garcia, working to preserve and further develop his legacy.
avatar for Amy Haiar

Amy Haiar

Creative DirCritical MassWith 15 years of interactive experience, Amy has delivered thought leadership and award-winning experiences for brands like Harley-Davidson, Nike, Hewlett-Packard, Vail Resorts, Energizer, and United Airlines.
avatar for Mark Silverman

Mark Silverman

Planning DirCritical MassA culture-loving, creative problem solver, Mark is a user experience strategist focused on delivering extraordinary, results-driven, digital experiences for some of the worlds biggest brands. With a background in science and technology, sociology, social psychology... Read More →

Tuesday March 11, 2014 12:30pm - 1:30pm
Austin Convention Center, Room 12AB 500 E Cesar Chavez St

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