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Monday, March 10 • 11:00am - 12:00pm
McLuhan and the 5 Ps of Video. Huh?

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The medium is the message. Blah blah. Old news. Think again: McLuhan’s famous statement isn’t a full frontal attack on content. It’s about the change a specific medium can cause. It’s about impact. When Forrester’s Dr. James McQuivey noted a minute of video is worth 1.8M words, he was also talking impact. Are you accounting for that impact in your video strategies? Are you really? Again back to Mr. McLuhan, are you “anticipating” it, “deflecting and controlling” it or are you just along for the ride? The challenge for video leaders cum entrepreneurs, marketers, and producers is to build a video strategy based on anticipatory changes online video is bringing -- from OTT to monetization and engagement patterns -- and incorporate them into results. Just like the “P”s of marketing, there are actually 5 P’s of Video -- things you must consider to capture the opportunity that McLuhan put forth. Know them.

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http://schedule.sxsw.com/2014/events/event_IAP20827

Speakers
avatar for Jen Grogono

Jen Grogono

CEOuStudio IncuStudio Founder & CEO, Jen Grogono is an entrepreneur who early on understood the impact of online video. In 2006, Jen co-founded On Networks, one of the first independent producers & distributors of original, episodic online programming. There, she pioneered new forms... Read More →


Monday March 10, 2014 11:00am - 12:00pm CDT
Driskill Hotel, Jim Hogg

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