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Monday, March 10 • 11:00am - 12:00pm
Embarrassing Bodies: Multiplatform Medical Taboos

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With its unflinching, uncensored approach to the kind of health problems that people just don’t talk about, Channel 4’s Embarrassing Bodies is the most provocative medical series on British TV. Beyond broadcast, the show has evolved into a revolutionary multiplatform brand spanning websites, mobile apps, games, health tools, citizen science projects, live on-air Skype consultations and more. Over the course of its journey so far, Embarrassing Bodies has wowed audiences, saved lives and blazed a trail in the realm of digital healthcare, touching the lives of millions of viewers. And, with further series in the pipeline, there are plenty more exciting innovations to come. Join Maverick Television’s digital producer Nick Lockey as he explores the evolution of this Emmy and BAFTA award winning project and explains how the lessons they learned can be applied to the healthcare sector, transmedia broadcasting and to digital development projects alike.

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Monday March 10, 2014 11:00am - 12:00pm CDT
Hilton Austin Downtown, Salon F

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