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Monday, March 10 • 11:45am - 12:00pm
When to Pivot: A 163-Year-Old Company’s Evolution

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American Express is a 163 year-old organization known for trust, security and delivering world-class customer service. Three years ago, Amex created a new division to operate like a startup inside the company to broaden its reach to new customers and new geographies. Hear from group president, Dan Schulman, about what’s worked, what hasn’t, and the inspiration behind the company’s current mission to reach those disenfranchised by our traditional financial system. Dan will discuss how Amex discovered a huge opportunity to serve the needs of nearly 70 million unbanked and underbanked Americans who lack access to bank accounts and credit. Attendees will learn about the work that Dan and his team are doing to understand the pain points of these underserved customers, what inspired the company’s new products and services, and how the company is pivoting to become more inclusive while staying true to its core brand attributes.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP20169

Speakers
avatar for Dan Schulman

Dan Schulman

Group Pres Enterprise GrowthAmerican ExpressDan Schulman joined American Express as group president, Enterprise Growth, in August 2010. Dan is responsible for the company’s global strategy to leverage emerging technologies to reach new customers and new geographies beyond the company’s... Read More →


Monday March 10, 2014 11:45am - 12:00pm
Austin Convention Center, Ballroom E 500 E Cesar Chavez St

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