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Tuesday, March 11 • 11:00am - 12:00pm
Faster than Real-Time: Predictive Marketing

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Every leading brand recognizes the necessity of social marketing to reach and engage customers, but so far this activity has mostly focused on listening and response. It’s reactive rather than proactive. But new real-time predictive techniques enable anticipation of change before it happens. This opens to the door to marketing in faster than real-time, marketing ahead of the curve.Whether determining when to publish, what keywords to buy, what consumers want, the direction of sentiment, or how to allocate budgets for best ROI, predictive marketing techniques offer a key competitive advantage. But predictive marketing requires new tools and methodologies, many of which are only starting to emerge. This panel brings together top marketers and digital strategists to discuss the next big revolution in marketing: predictive technology. Panelists will share their most effective tools and approaches to predictive marketing as well as case studies and examples from leading brands.

View official listing on sxsw.com
http://schedule.sxsw.com/2014/events/event_IAP25467

Speakers
avatar for Selcuk Atli

Selcuk Atli

Co-founder & CEOBoostableSelcuk is co-founder and CEO of Boostable that makes advertising easy for sellers on marketplaces. He previously founded SocialWire that helps top online retailers automate their product ads on Facebook. Selcuk is a Fulbright scholar, endeavor entrepreneur... Read More →
avatar for Bill Ingram

Bill Ingram

VP of Adobe Analytics & Adobe SocialAdobeAs vice president of Adobe Analytics and Adobe Social, Bill Ingram oversees the strategic direction and development of two of the six solutions that comprise Adobe Marketing Cloud. Adobe Analytics is the industry’s most widely utilized and... Read More →
avatar for Nihal Mehta

Nihal Mehta

CEOlocalresponseNihal Mehta is a Founding General Partner at ENIAC Ventures. He has over 13 years experience in innovating marketing technologies through founding five startups to date.
avatar for Nova Spivack

Nova Spivack

CEOBottlenose IncCEO and co-founder of Bottlenose - next-generation live social intelligence



Tuesday March 11, 2014 11:00am - 12:00pm
Hilton Austin Downtown, Salon E 500 E 4th St

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