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Saturday, March 8 • 11:00am - 12:00pm
The Form Factor Is the Message

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In the last century, visionary media theorist Marshall McLuhan predicted the emergence of the Internet and coined the phrase "the medium is the message," to highlight the role of the communication medium itself and its effects on society.
The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc.). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything.
In today’s post-mass-media world, Cheezburger CEO, Ben Huh, suggests that The Form Factor is the Messenger. That means the proliferation of connected devices from wearable technology to 4K TV is leading the Cambrian explosion of media formats from Vines to SMS to 360 panoramas. During his session, Huh will dive into his theory on the future of media and technology for creators, consumers, publishers and advertisers.

View official listing on sxsw.com

Saturday March 8, 2014 11:00am - 12:00pm CST
Austin Convention Center, Room 18ABCD

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